Lead Generation

Generating leads and providing analysis to deliver your greatest asset – revenue!

It’s a different world than the days of “Glengarry Glen Ross” when potential customers filled out paper cards and mailed them to you to indicate interest.

Leads are still king, but most buyers are making decisions before (or if) you ever speak to them. With Google search, ads, Web research and good ole fashioned peer pressure – it’s harder than ever to get the right message to the right person at the right time.

The expectations haven’t changed – but the tactics are changing daily. Understaffed and overworked, most marketing departments don’t have the capacity to build, procure and manage the process to achieve lead nirvana. 

Digital Marketing for All™ (DMA) is here to help.

DMA takes these challenges “head-on” by optimizing organic and paid search, refining Website content, accelerating lead programs, so you can build awareness, create momentum, delivering quality leads to your sales team, while nurturing longer term prospects along the way.

DMA’s Lead Generation programs suit any budget and any size objective. DMA will customize a delivery plan to ensure your lead generation efforts get results:

  • Lead Generation and Scoring
  • Nurturing and Retargeting
  • Website Development and Analysis
  • Content Development
  • Organic and Paid Search
  • Social Media Dominance
  • Reporting and Analysis
  • Marketing Automation

What can we do to help?

Let’s face it – none of this matters if you can’t report on progress and track your results to sales achievement.

​Digital Marketing for All provides detailed analysis and reporting to document those successes, and provides the data to enable continuous improvement.

​Leads come from lots of digital channels – and we’ll help you deliver, analyze and report on leads generated from:

  • Organic and Paid SEO
  • Advertising
  • PPC
  • Social media
  • PR
  • Websites
  • Nurture campaigns
  • Content and thought leadership

The problem really shows itself in these stats:

  • 50% of companies are using digital marketing, but they don’t have a plan! (Source: Smart Insights and TFM&A)
  • 62% of companies did not agree with the statement ‘we have the analysts we need to make sense of our data’ whilst 63% did not agree with the statement ‘we have a good infrastructure in place to collect the data we need’. (Source: Adobe/Econsultancy)
  • Nearly three quarters (71%) of businesses creating more content in 2015 compared to 2014, but only 12% feeling they have an optimised content marketing strategy.
  • Quality is still a challenge with 68% still rating their content marketing as basic or inconsistent (Source: HubSpot and Smart Insights)
  • 70% of marketers were not confident in their companies ability to measure the return on mobile ad spend. (Source:Adobe/Econsultancy)
  • 52% of Americans think that most online shopping sites need improvement.(Source: Adobe/Econsultancy)
  • 83% of consumers reported that they have had a “bad experience with social media marketing“. (Source:Webbiquity.com)